Japan - Tokyo Girls Collection and fast-fashion (2010)

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Tokyo still has a leg up on the fashion planet: the fast fashion can be consumed in the shops, but also "live" and with a mobile phone! This is the Tokyo Girls Collection: a giant fashion show, accompanied by Japanese Pop concerts, open to 25 000 anonymous fashion victims. At the last show held on March 6, Spring/Summer 2010 collections of 15 Japanese fast-fashion brands were demonstrated on the catwalk. The young Japanese girls could receive live newsletters with pictures of...
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